Brand Design
Our philosophy

Keep it simple, clean, and beautiful.

The product we make and the customers we serve is precious and sacred, so it’s essential that our work is simple, clear, and focuses on them. The writing, visual style, design, videos—essentially everything we make—must work together to deliver a straightforward, meaningful honest message.

Download our brand guidelines

Brand attributes
 Empowerment 

Empowering users to act today and put aside social norms.

 Presence 

Be in the moment, present, and engaged with users.

 Exciting 

Feel the rush and excitement of timed dating. 

 
Messaging
 Ready. Set. Date! 

Our tagline

Flutter is a dating app that only works on Sundays, with matches and messages disappearing at midnight to encourage in-person dating. In today’s digital age, it has become harder than ever to form meaningful connections. Technology creates more barriers for genuine social interactions, while also serving as devices for constant distraction. Flutter aims to not only reinvent modern dating but improve how a generation connects together. Our mission is to help our members make new relationships and reclaim time back in their weeks by encouraging them to be mindful and embrace the fleeting moment. Through a coordinated app experience with ephemeral activity, Flutter empowers matches to find love.

 
Our logo

Primary logo

Secondary logo

The main Flutter logo comes in two elements; the written word, and our butterfly badge. Our ideal logo treatment is our four-color logo on white. This treatment is never to be used on anything other than white. If a white background is not available for our main logo, the use of our purple as a background and white logo is preferred.

Our mark

Primary mark

Secondary mark

Our Butterfly is made up of two unique shapes that represent two different people that make up a hopeful Flutter couple. Only in instances where there is enough supportive branding is the butterfly allowed to be used or as a central element.

* Our Butterfly logo is not approved for outside use. 

Download logo set

Package includes vector and RGB logos

 
Our colors

Below you’ll find all of our colors and hex codes including brand colors, product colors, and secondary colors.

Primary

PMS

264

CMYK

22, 35, 0, 0

RGB

194, 166, 225

HEX

c2a6e1

PMS

265

CMYK

145, 104, 204

RGB

53, 68, 0, 0

HEX

9164cc

PMS

266

CMYK

66, 82, 0, 0

RGB

119, 61, 189

HEX

773dbd

PMS

2627

CMYK

84, 100, 31, 35

RGB

61, 17, 82

HEX

3d1152

PMS

264

CMYK

0, 38, 69, 0

RGB

255, 173, 95

HEX

ffad5f

Secondary

PMS

264

CMYK

22, 35, 0, 0

RGB

194, 166, 225

HEX

93d500

PMS

214

CMYK

12, 100, 36, 1

RGB

212, 19, 103

HEX

d41367

 
Typography

Montserrat

 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 

All weights are approved

Montserrat is a blend of strong corners with some soft edges and rounded corners that help play into our balance of masculinity and femininity within our brand.

 
Photography

At Flutter we are after real, authentic relationships, not pen pals, not one night stands and not meaningless relationships. We look for sincere moments with shallow depth of field with a focus on real connections and interactions of couples.

Our images use a 35% PMS 266 overlay to create a Flutter blanket over the couples looking for love.

*If you would like to use any of the above images to promote Flutter please reach out to design@joinflutter.com.

 

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©2020 Flutter, All Rights Reserved

Flutter is a fun, fast-paced dating app that only works at certain times with expiring activity. Dating should be an exciting experience that moves relationships forward.